BRAND MEDIA LEAD

We’re constantly working towards making BABVIP the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you. 

ABOUT US

At BABVIP, our mission is to democratize design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

ABOUT THE TEAM:

BABVIP’s Brand Media team, as part of the Marketing & Engagement group, has the big mission to build the most loved brand in the world through world-class creative executions and brand marketing campaigns! Our team’s success is based on shaping how we reach and communicate with our current & potential customers in order to drive awareness & consideration of the brand and attract high-value customers to BABVIP.

We’re looking for a Brand Media Lead to join the team and work closely with Brand Marketing, Creative, Performance Marketing, Data & Analytics, and a variety of other cross-functional teams. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organization. 

Reporting to the Global Head of Brand Media, you’ll be responsible for overseeing all brand media efforts in your region, including management of the regional brand media team & our agency. 

WHAT YOU'LL DO:

• Collaborate with Global Head of Brand Media to manage our media agency of record
• Work with cross-functional teams to ensure cohesive media strategies with an emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives
• Lead campaigns from development of communication strategy through campaign execution and reporting
• Areas of focus include communication planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, and optimization
• Passion for understanding the various consumer segments by market and their media behaviors is essential 
• Foster an environment for cross-departmental collaboration by working effectively with Brand Marketing, Creative, Finance, Performance Marketing, and Comms & PR teams
• Drive communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner
• Stay abreast of new media trends and emerging channels. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure BABVIP is leveraging media in the most surprising and provocative ways

WHO YOU'LL BE:

• 10-12 years’ experience at interactive, advertising or marketing agencies and/or experience managing media buying for a brand — preferably in the consumer internet space in design, entertainment, technology, or lifestyle brands
• Ability to lead plan development from beginning to end with little oversight. Must be able to think holistically but also ensure the details are thought through
• In-depth knowledge of the efficacy of all media channels, with a proven track record in offline media along with social & digital media
• Deep understanding of market trends and fluency with brand measurement metrics and analytics
• Experience in managing media programs across the Americas and evaluating strategic media partners
• Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives across global markets

PERKS & BENEFITS

• Competitive salary, plus equity
• Flexible working hours, we value work-life balance
• Generous parental leave policy
• Sponsored social clubs and team events
• Fun and quirky celebrations

We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.